From Tradition to Trend: The Journey of Hand Work Gharara
A Dress With History The hand work gharara is more than just clothing. It started hundreds of years ago in India. Women wore it during weddings and festivals. The wide pants and detailed embroidery showed beauty and pride. Even today, many families keep old ghararas. Mothers save them for their daughters. Grandmothers share stories about the ones they wore. Each piece feels like a memory stitched into fabric. Why People Still Love It Hand embroidery takes time. Each stitch is made by hand, not by machines. That is why people call it special. A report from the Financial Times in 2022 said hand embroidery is still respected. It connects people to roots and traditions. The hand-embroidered gharara shows this connection. It carries hours of work and family meaning. The UK Market The UK has a large South Asian community. This has shaped the fashion market there. In 2023, reports showed the ethnic wear market earned more than USD 1.4 billion . It is still growing each year. British br...